The inception stage is all about defining and refining the idea for an app. Things we consider:

  • Competitive Advantage – Are there similar apps out there already? If so, how does this application differentiate from others?
    For apps that will be distributed in an Enterprise:
  • Infrastructure Integration – What existing infrastructure will it integrate with or extend?
    Additionally, apps should be evaluated in the context of the mobile form factor:
  • Value – What value does this app bring users? How will they use it?
  • Form/Mobility – How will this app work in a mobile form factor? How can I add value using mobile technologies such as location awareness, the camera, etc.?